Flore House — An idyllic escape from the every day, nestled in the heart of Northamptonshire.
Flore House is a gorgeous wedding venue, historic filming location and piece of British history, but above all else, it’s a stunning, family-owned estate, beautifully restored and set in the most exquisite of gardens. Built in 1608, Flore House is a Grade II listed building, and has been the residence of many notable people over the last four centuries. It represents a glimpse of High Society; a taste of luxury that most people only experience through the tales of Jane Austen.
SERVICESBrand Identity
Digital Collateral
Packaging
From the beginning, our mission was to create a whimsical and eclectic brand identity that would resonate with consumers that are looking for luxury and escape; a brand that feels warm, welcoming, and indulgent. The house is a delicate mix of classical design with an edgy, London vibe, only an hours drive from the Big Smoke. There is certainly a nod to the traditional architecture and original features, with Georgie’s signature style coming through in the modern-vintage decor and colourful textiles. All of this, ultimately, acted as a springboard for the brand.
We focused on taking inspiration from the house and it’s interior — the vibrant antiques and playful touches throughout each space create a compelling and exciting journey as you move through the house, and we wanted to be absolutely sure that we captured that in the brand identity. The result is something that feels warm, unique and comforting; the perfect visual representation of Flore House.
We knew we needed something that felt artistic and aspirational, and something that really does the incredible experience Georgie has created at the house justice. We built out a typography system that delicately balances traditional serifs with artistic twists and hand rendered accents; it feels ‘old-time luxury’ and quaint, whilst still holding on to the idea of modern quality. The colour palette features a soft pink and a selection of natural tones — greens and browns — inspired by the house and it’s gardens. A sketch of Flore House adds a personal touch, but also a feeling of informality and softness, which helps to creates an identity that is warm and welcoming.
You an experience Flore House at @flore_house and www.florehouse.co.uk.
LOVE LETTER“Amy captured Flore House through her work so beautifully. Initially, it all felt a bit daunting, I had no idea where to begin. But from the first moment we spoke, I knew that I was in safe hands.”
GEORGIE DUNNJOIN THE COMMUNITY